Rollmark for Mac

Better photo search, down to the light and lens.

Rollmark uses on-device intelligence to write detailed captions for your photos and adds them to your library, so searching “golden hour” on any of your devices finds the right shots.

Coming soon to the Mac App Store

Better captions. Better search.

A caption for every photo

Rollmark describes each photo in a sentence or two: what’s in it, the light, the moment, and the lens. It adds search tags like golden hour, silhouette, or telephoto.

Searchable everywhere

Captions are added to Photos, so search on your iPhone, iPad, and Mac finds “silhouette at the beach” or “holding hands at golden hour.”

You stay in control

Nothing is written to Photos until you approve it. Review captions one by one, edit any of them, or turn on Autopilot once you trust it.

Built for photography lovers.

Lens, light, and moment, read from the photo and the camera, not just what’s in the frame.

  • golden hour
  • blue hour
  • backlit
  • silhouette
  • soft light
  • harsh light
  • shadows
  • night
  • black and white
  • bokeh
  • telephoto
  • wide angle
  • overhead
  • panorama
  • blurry background
  • shallow depth of field
  • natural frame
  • minimalist
  • layered
  • abstract
  • hugging
  • holding hands
  • carrying
  • petting
  • feeding
  • architectural
  • ethereal
  • dynamic
  • blurry subject
  • outdoors

Private by design.

Captioned on your Mac

Apple Intelligence runs on your Mac. Your photos are never uploaded, and Rollmark has no server to send them to.

No account, no servers, and no tracking

There’s nothing to sign in to, and Rollmark collects no analytics.

Kept in your own iCloud

Captions sync between your Macs through your private iCloud, and only one Mac captions at a time.

Works quietly in the background.

Rollmark works through your library in the background, analyzes photos, and captions them. Insights are generated as it processes: your colors, lenses, cameras, and photography styles.

Rollmark app icon

Coming soon to the Mac App Store.

Requires macOS 27 and a Mac with Apple Intelligence.